Jersey Giant expands to downtown Lansing, hires six employees

When he was six or seven, Luke Slocum loved going into his dad's sub shop and watching sandwich makers layer slices of premium meats and cheese on fresh breads and top with crisp vegetables, oil and vinegar and condiments.
 
"I also remember wanting to go in and help wash dishes," says the 24-year-old Slocum of growing up in the family-owned Jersey Giant restaurant business. "I didn't eat as many sandwiches as people always think I might have, though."
 
In mid-July, Slocum took 10 years of experience working in family restaurants and opened one of his own in downtown Lansing. The new Jersey Giant at 220 S. Washington Square is the eighth location in the growing array of family-owned and operated stores in Lansing, Lansing Township, Williamston, Grand Ledge, Portage and the Detroit suburb of Woodhaven.
 
Slocum set up shop in the vacated Cup of Dessert that closed in May. The 1,800-square foot space, Slocum said, was the perfect location and fulfilled his dream for opening his first restaurant in downtown Lansing.
 
"I just love downtown," says Slocum who says Jersey Giant has had their eye on a downtown Lansing location for about four years. "I love that the area is on the way up and doesn't look like it's stopping anytime soon."
 
Slocum repainted, redecorated and brought in a three-door refrigerator. Aside from that, he says he got pretty lucky with a space that provides an ideal ambience and set-up for a sandwich shop.
 
The downtown sub shop will offer the standard 16 selections featured at other locations, including the signature Jersey Giant, Beasty and Jersey Devil. Customers can enjoy a touch of the Jersey shore through the menu and selections his father Britt originally built after moving to the area in 1979.
 
Slocum says he might add one or two warm subs to the menu come winter but hasn't decided yet. He has hired a staff of six and plans to be open 10 a.m. to 7 p.m. daily. He says he'll also be open extended hours from 11 p.m. to 3 a.m. Thursday, Friday and Saturday to catch the bar crowd.
 
"Being downtown at night, you tend to get a little hungry after the bar," Slocum says. "I'm young enough to uphold these hours and old enough at heart not to be out."
 
Source: Luke Slocum, Owner, Jersey Giants Sub
Writer: Ann Kammerer, Development News Editor
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